The Purple Cow!

I just read an article titled "In Praise of the Purple Cow"! (link to article included.) In the article it made perfect sense. Look at the picture above... What do you think? Which cow stands out more? Obviously, the PURPLE COW! And so it is in marketing and business.

The businesses that succeed is one that has a Purple Cow, or an idea that is what the multitudes want, and market it properly. Examples of purple cows that are talked about in the article are the ideas that Schiendler Elevators and Tombstone Pizza had that made them millions, if not billions of dollars.

Anyone in the market of business or marketing, I would recommend reading this article! It is full of great advice. So take my advice and READ THIS ARTICLE!